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Make money now from the end.

Updated: Feb 5





Exit planning is a concept that not only concerns business owners looking to sell their business in the near future but also benefits those who are a few years away from considering an exit strategy.


While most business owners are enthusiastic about building their ventures, they often overlook the significance of creating a clear exit plan.


According to Brian Moen, a staggering 79% of business owners do not have any type of written transition plan, and 50% have done no exit planning at all.


Challenges Faced by Business Owners:

One of the key challenges highlighted by Brian Moen is the reluctance of business owners to engage in the exit planning process. Oftentimes, business owners consider their business as their 'baby' and may have inflated expectations of its value in the market.


This reluctance to objectively evaluate the risks and value of their business can become a stumbling block when they eventually seek to sell or transition the business.


Identifying Wealth, Profit, and Value Gap:

There are three essential gaps that business owners need to analyze as a part of their exit planning process:


  • the wealth gap

  • profit gap

  • value gap


The wealth gap represents the disparity between the business owner's financial goals and the current value of their investment assets.


Meanwhile, the profit gap emphasizes the importance of regular evaluation and comparison to industry benchmarks to bridge the profitability difference.


Lastly, the value gap accounts for the difference between the current valuation of the business and what it could potentially be worth through risk mitigation and strategic improvements.


Practical Steps for Immediate Impact:

For business owners seeking to embark on exit planning, Brian Moen recommends proactive measures to mitigate risks and develop a rigorous strategic plan.


By delving into the risks associated with the business and involving the entire leadership team in evaluating its strengths and weaknesses, business owners can effectively de-risk their business.


Furthermore, having a well-structured strategic plan, complemented by regular reviews and adjustments, lays a strong foundation for enhancing the business value.


Elevating Business Value Today:

Exit planning is not solely about preparing to sell the business in the future. The process leads to immediate improvements in a company's cash flow, revenue, and profitability.





Consequently, business owners find themselves in a stronger position to tackle immediate business challenges, while simultaneously increasing their attractiveness to potential buyers in the future.


Exit planning is a holistic approach that demands thorough evaluation and strategic action.


By engaging in meaningful conversations around wealth, profit, and value gaps, business owners can lay the groundwork for a smooth transition when the time comes.


Brian Moen's insights shed light on the practical steps business owners can take to navigate the often overlooked but critical process of exit planning.


Always remember, the best time to start thinking about the end is yesterday.








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