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The Deception of Clarity

I was chatting with a client this week and we were discussing the great progress they made on their own last year.


They had increased their donation sources and become less reliant on a big grant for money. That means that if one money source left, they would still have enough money to operate.


Awesome!


But now they are growing. And the dance that happens when you grow, is this:

  • You sell some things, so you need more people.

  • You have to stretch your budget to get that help.

  • You grow again and need more help again.


My client is in the stretched thin stage. And when we are stretched thin then the days get more stressful. Even when you love what you are doing!


So how do they keep growing, but also avoid burnout?



There are three things that must always be in place to avoid the smoky effect on your day. (Hopefully, your office is not in this bad of shape!)


Clarity


The age-old concept of clarity. You've probably heard at least a dozen times that clarity is the biggest thing holding you back in business. It causes everything from poor employee satisfaction to stalled-out growth.


Check out the 3 1/2-minute video I did to show you why the right type of clarity is NECESSARY to move forward.



Consistency


Once you find clarity then you have to act consistently.


Lack of consistency might be the biggest plague of the entire small business world. Many of us are good at a certain skill or have a good solution for a problem. What we don't always major in, is consistency.


We will talk more about this next week.


Community


Then lastly you need community. If we have clarity on what to do, and we are performing those acts consistently, then we only lack accountability.

A community will encourage us, embolden us, and keep us true to our word. That will be a whole topic of its own in a future newsletter.

Here is a simple set of questions to find out if you are clear on what to do this week:

  • What area of your business has a challenge you need to work on (maybe a fire, maybe not yet)

  • What needs to be fixed about it? (Are you clear on what's broken?)

  • What actions will your team take to fix the specific thing?

Here is an example set from my own business:


  • What area of your business has a challenge you need to work on? My newest offer isn't selling as fast as I'd hoped

  • What needs to be fixed about it? (Are you clear on what's broken?) I think I need more feedback to see if the solution is meeting the most pressing need.

  • What actions will your team take to fix the specific thing? I will survey 10 former or current clients to ask if the specific problem I'm solving is important to them.

This is the FOUNDATION to clarity. This is where you start. Then you actually go to work and see if you are right.


What do you need to find more clarity on this week?

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